Our laws of media are intended to provide a ready means of identifying the properties of and actions exerted upon ourselves by our technologies and media and artefacts. They do not rest on any concept of theory, but are empirical, and form a practical means of perceiving the action and effects of ordinary human tools and services. They apply to all human artefacts, whether hardware or software, whether bulldozers or buttons, or poetic styles or philosophical systems. The four laws are framed as questions: What does the artefact enhance or intensify or make possible or accelerate? This can be asked concerning a wastebasket, a painting, a steam roller, or a